Walkers Arms external backlit logo signageWalkers Arms external backlit logo signage
Brand direction for venue interiorsBrand direction for venue interiors
Design of stationary suite and printed marketing collateralDesign of stationary suite and printed marketing collateral
Business cards and room card designBusiness cards and room card design
Brand direction for venue interiorsBrand direction for venue interiors
Illustrated coaster designsIllustrated coaster designs

Walkers Arms Hotel

Scope of Work: Brand Direction, Corporate Identity, Logo Design, Printed Communications, Environmental Graphics, Signage, Custom Art Prints, CMS Website Design & Development

Brand Creation

The Walkers Arms Hotel, awarded the AHA’s best overall hotel, is an eco friendly venue which was completely re-developed after burning to the ground.

Traffic Creative worked closely with the directors, architects, and interior designers to create an overarching vision for the venue’s branding and identity — highlighting the macro and the micro, an appreciation for details sometimes overlooked but always present — ‘the beauty within nature’.

From imagery derived from microscopic photos of butterfly wings, to a logotype based on the sprawling tentacles of a vine, we created a centralised visual language, which would flow through to all branded communications…. The Walkers Arms has come to life!

Experience, innovation and a great reputation are what we found in Traffic Creative. Their ability to take the time to get to know us as an organisation, as people and to assist us in identifying our market created a great collaborative atmosphere. No design request was out of the realms of their experience and ability to develop.

I would strongly encourage any business to use Traffic Creative, as their design approach is different and unique, often challenging mainstream thinking, which was essential in differentiating our business within our market.

— Jodie Kember, Operations Manager
Dean Group of Hotels
Decorative pattern