New London logo as part of brand refreshNew London logo as part of brand refresh
Business cards and menus with new branding appliedBusiness cards and menus with new branding applied
New branding - internal venue shotNew branding - internal venue shot
New branding applied to venue exteriorNew branding applied to venue exterior

The London

Scope of Work: CMS Website Design & Development, Logo Design, Brand Direction, Marketing Materials, Point of Sale Promotions, Signage

Rebranding Package

Having worked with the Dean Group on their original branding for The London Hotel, we were recently re-engaged for the venue re-branding. We provided a complete branding package that was implemented alongside the venue re-fit, and rolled out across a suite of promo materials and internal communications.


When planning to launch a new brand or venue, there is only one creative firm in Adelaide that springs to mind with each project – Traffic Creative. Rachel, Angela and their excellent team have been involved in ground-up branding projects on a number of Dean Group hotels including the Walkers Arms Hotel, London Tavern, Largs Pier Hotel and the Macs Hotel. From digital to print, website development to full scale branding packages like the recent London project, Traffic Creative have gone over and above with their level of service time and time again.. and I couldn’t recommend them more highly!

— Dion Di Vittorio, Marketing Manager
Dean Group of Hotels
Decorative pattern