Event branding and signageEvent branding and signage
Business card designBusiness card design
Suite of branded communications and marketing collateralSuite of branded communications and marketing collateral
Document design - SPORTSMED•SA strategic plan layoutDocument design - SPORTSMED•SA strategic plan layout
Large corporate document design - SPORTSMED•SA strategic planLarge corporate document design - SPORTSMED•SA strategic plan


Scope of Work: Brand Direction, Corporate Identity, Sub Branding, Graphic Design, Corporate Stationery, Marketing Materials, Printed Communications, Corporate Documents, Advertising, Large Scale Signage, Environmental Graphics, Branded Apparel, Web Design, Email-out Design & Development, Branding Rollout, Signage, Wayfinding

Brand Repositioning

SPORTSMED•SA is a South Australian owned and operated, world-renowned private orthopaedic hospital, surgery and outpatient clinic treating 130,000 patients each year.
Over the past few years and going strong, Traffic Creative has built a close and collaborative working relationship with SPORTSMED•SA, embarking on a wide-ranging brand re-positioning campaign for the organisation.

The initial brief was to bring personality to the SPORTSMED•SA brand, and increase awareness and appeal amongst elite athletes and the general active public, to make SPORTSMED•SA the ‘top-of-mind’ orthopaedic hospital of choice.

The two tag-lines were originally in use by SPORTSMED•SA:
• Leading the way in sports medicine
• Treating active people of all ages
While these tag-lines are informative, we saw an opportunity to move beyond, and express more of the personality of SPORTSMED•SA –  so, as part of the brand revitalisation we developed a new tagline which succinctly expresses the core of what SPORTSMED•SA is all about. It’s approachable and positive, and tailored more towards today’s target audience:
 “SPORTSMED•SA – getting you back on track”

The SPORTSMED•SA personality comes to the forefront with the use of large typographical statements and edgy treated images. The beauty of this new brand direction is that it builds upon existing brand equity, and utilises existing brand elements presented in a fresh, unexpected new format.

Market research has shown significant increases in brand awareness since the rebrand has taken place, evidenced by an increase in patient numbers, and excellent growth within the business.

Traffic Creative has been able to capture and deliver a corporate identity that perfectly symbolises and conveys who we are at SPORTSMED·SA. They have been instrumental in the growth and success of our brand over the past few years. Their creativity and professionalism has helped us achieve our business objectives and they have regularly gone above and beyond in delivering their services. Traffic Creative have consistently provided prompt, innovative design solutions and professional advice in a customer focused, friendly manner. They are talented, personable and provide an amazing service without fuss or ego. We consider them an integral part of our team and couldn’t recommend them enough.
Their contribution to our business has been invaluable.

— Lauren Kilsby, Marketing Manager
Decorative pattern