Santos Tour Down Under - building wrapSantos Tour Down Under - building wrap
Large-scale building wrap of Santos building for Tour Down Under.Large-scale building wrap of Santos building for Tour Down Under.
Closeup of Santos building wrap with Tour Down Under branding during the event.Closeup of Santos building wrap with Tour Down Under branding during the event.
Inside of building with large-scale building wrap and branding visibleInside of building with large-scale building wrap and branding visible
Event signage and branding - Santos tentEvent signage and branding - Santos tent
Interactive feature at the TDU eventInteractive feature at the TDU event
Examples of design elements used in the event branding.Examples of design elements used in the event branding.
Custom-designed activities.Custom-designed activities.
Interactive features and informational signage.Interactive features and informational signage.
Examples of press ads for Santos Tour Down UnderExamples of press ads for Santos Tour Down Under
Facebook / social media branding during TDU event.Facebook / social media branding during TDU event.
Branded event materials - carry bag.Branded event materials - carry bag.
Car wrapCar wrap
Car wrap 2Car wrap 2

Santos

Scope of Work: Event Branding & Design, Art Direction, Illustration, Printed Communications, Press Ads, Email-out Design & Development, Social Media, Large Scale Signage, Activations

Tour Down Under Event Branding

We created a set of branded communications for the Santos Tour Down Under in 2014, including a large-scale 30 meter building wrap, and multiple graphic activations throughout the event.

Santos is one of Australia’s leading companies, and supports the community through sponsorship of local events like the Tour Down Under. Our brief was to build awareness of Santos’ community support through the Tour, and increase engagement with the Santos brand through activations on-site.

We built a vibrant brand presence based around the theme of natural energy, and created a set of quirky, custom illustrations – bringing a sense of energy and fun to the event materials. The image set was both detailed and flexible, and worked alongside existing brand guidelines, adding a new layer of dimension. We created a visual suite that was applied across the board in various combinations and applications – from press ads, to building and car wraps, merchandise, social media, and on-site event activations.

Feedback from Santos after the event was extremely positive, with brand recognition reported at it’s highest levels compared with previous TDU events.

Decorative pattern